Create plan
Auto-build campaigns
Manage ad accounts, create ads in bulk, copy campaign structures, and run automated rules from one focused workspace.
Create plan
Auto-build campaigns
Set rules
Conditions and actions
Execute
24/7 optimization
Improve
Lower cost · higher ROAS
Cost guard
Spend > $100, pause
ROAS lift
ROAS < 2, raise bid
Budget protection
Budget > 80%, notify
GMV Max
1,000+
commerce teams
$50M+
monthly ad spend managed
99.9%
platform uptime
7x24h
support coverage
Trusted by global commerce teams
All-in-one automation
From rules to execution and creatives to growth, upgrade every TikTok ads workflow.
Set flexible conditions and actions so budget, pause, bid, and alerts run automatically.
Automate product ad workflows, from product sets and budgets to bidding strategy.
Manage creatives centrally, score them with AI, and push winners to ad accounts.
From launch to growth
From ad creation and asset management to automated rule execution — five core capabilities across the entire workflow.
Lightning-fast batch ad creation
One-click cross-account ad copying
Tag-based material and rule management
Global view across all ad accounts
Granular budget and bidding controls
Intuitive campaign hierarchy management
Auto-trigger strategy rule execution
Multi-dimensional analytics dashboard
Timely shutdown of underperforming ads
AI-driven data insights
Auto-identify top-performing creatives
Flexible task assignment & approval
Permission isolation for data security
Multi-role team collaboration
Customer wins
Solve real growth bottlenecks around account copying, rule execution, and creative operations.

Dilemma
Managing numerous ad accounts and campaigns leads to low placement efficiency and poses a bottleneck in scaling ad traffic.
Timely adjustments are challenging across multiple accounts and ad groups, and ad costs are not well-controlled.
Solution
Utilize batch ad creation and cross-account copy functions to streamline the ad-building process, significantly enhancing efficiency.
Use the automatic rule function to monitor ads, setting conditions to automatically trigger shutdowns, effectively controlling ad costs.
Efficiency gain
Ad scale growth

Dilemma
A large number of spark ads and the cumbersome operation of simultaneous placement across multiple accounts.
Ineffective ad campaigns and plenty of low-quality creatives are not shut down in time, which lowers the ROAS of the account.
Solution
Import multiple ad codes into different accounts with one click, combined with batch ad creation to improve placement efficiency.
Implement automatic rules and hierarchical control of ads, combined with custom actions such as closing underperforming videos, to effectively improve the ROAS of ads.
Efficiency gain
ROAS uplift
Flexible plans
Choose by team size, account volume, and rule frequency, then scale as spend grows.
Sign up instantly, no credit card required. Perfect for individuals to explore ad automation
Personalized solutions tailored to your business, with the flexibility to adjust the frequency of rule enforcement, the number of ad account connections, the number of rule connections, and the size of the team members to accurately match your business needs
Testimonials
Growth teams are moving repetitive ad operations into AdRate.

Roxie Spencer
AdRate User
The team and I have been very impressed with the AdRate platform. It's simple to use and gives relevant optimization ideas to help grow our TikTok accounts.

Ruth Mendoza
AdRate User
I've always believed that a machine could run my ads better than I could alone. AdRate proved me right.

Bernice Foster
AdRate User
The campaign optimization capabilities of AdRate are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns.
Blog
Field-tested strategies from advertising teams to help you grow faster.

Learn how to make money on TikTok Shop as a seller with margin math, affiliate content, GMV Max, reporting, and ad guardrails.
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Learn how to make money on TikTok as a seller: products, content, affiliates, checkout, ads, margin math, and a 30-day plan.
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Map TikTok Ads Manager across accounts, Business Center, Pixel, Shop Ads, reports, and rules, then build a daily buyer workflow with automation boundaries.
Read articleFAQ
Still have questions? Reach out to our support team for help.
AdRate is developed by New Rate, a TikTok for Business authorized partner. Built on the TikTok Marketing API, AdRate complies with TikTok's developer policies and data usage agreements. Every action you take on AdRate is executed through TikTok's official API — the same as operating directly in TikTok Ads Manager. View TikTok partner credentials
From solo media buyers to 100+ person agency teams. 1–3 accounts: the free plan works fine. Under 100 accounts: Starter / Standard / Professional for unified management, cross-account copying, and automated rules. 100+ accounts: Enterprise for high-frequency rules, bulk operations, and custom configurations.
AdRate doesn't replace Ads Manager — it extends it. Ads Manager is the base ad platform; AdRate adds what it can't do natively: manage multiple accounts from one interface with cross-account operations, run automated rules 24/7 without manual monitoring, copy campaigns across accounts in one click, a dedicated GMV Max rule engine down to product/creative/live-stream level, and centralized video asset management with AI content analysis. You still need a TikTok ad account to use AdRate.
Three steps: have a TikTok for Business ad account, connect it via TikTok OAuth in AdRate (takes about 30 seconds), then start using it. Pure web app — nothing to install. The free plan requires no credit card.
TikTok's native rules are per-account and basic. AdRate is a unified cross-account rule engine: multi-condition + multi-action combos, paid plans can run Ads rules every 1 minute and GMV Max rules every 10 minutes, a single rule can monitor ads across multiple accounts, supports compound metric conditions (ROAS + spend + CPA combined), and a dedicated GMV Max engine with hourly time windows and derived metrics. Free plan runs every 30 minutes; upgrade to unlock higher frequencies.
The rule engine runs around the clock regardless of whether you're online. It supports Lark/Feishu alert webhooks (configure in team settings), logs all key operations and rule executions for audit trail review, and proactively notifies you of issues like token expiration.
AdRate operates through TikTok's official Marketing API — the same technical path as manual operations in Ads Manager. Whether an account gets restricted depends on TikTok's platform policies and the account's own advertising behavior. If your content is compliant and bids are reasonable, using a tool won't cause restrictions.
No. On AdRate's side: different teams' data, authorizations, and ad accounts are completely isolated — invisible to each other. On TikTok's side: risk assessment is done at the ad account level, not the API application level. Same logic as an agency serving hundreds of clients — there's no cross-contamination between clients. Third-party tool platforms work the same way.
Authorization uses TikTok's standard OAuth protocol — AdRate never obtains your TikTok login password. All credentials are encrypted with industry-standard encryption. Your ad data is used solely to provide you service and is never shared with third parties. Data is fully isolated between teams. You can revoke AdRate's access anytime from TikTok Business Center.
Start automated growth
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