The Problem Isn't Spending Money. It's Spending It at the Wrong Time.
You wake up and the budget is gone. ROI started dropping at 2 AM but the campaign kept running all night on low-quality traffic.
A product suddenly takes off, but hits budget cap. By the time you notice, the traffic surge is over. Increasing budget now won't bring it back.
20 campaigns running. Which ones to cut? By the time you've checked each one, the data has already shifted.
TikTok's algorithm changes hourly. Manual adjustments always lag behind.
Set Rules. Let the System Watch for You.
High-Frequency Execution
Not a once-a-day check. You set the interval, the engine follows it — as fast as every 10 minutes on paid plans. Acts the moment performance degrades. ROI crashes at 2 AM? It pauses within minutes. Not when you check your phone at 8.
Four Independent Dimensions
- Product level: One SKU dragging down overall ROI? Pause it individually.
- Campaign level: A plan underperforming? Reduce budget or shut it down.
- Creative level: A video fatigued? Remove it automatically (remaining creatives in the campaign get more traffic).
- Livestream level: Stream ended? Auto-reduce budget so you're not paying for replay traffic.
Each dimension has its own rules. They don't interfere with each other.
Derived Metrics Go Deeper
Beyond ROI, spend, and orders, you can use:
- Spend rate: Today's spend ÷ daily budget. Spending 80% of budget with below-target ROI? Slow down immediately.
- ROI achievement rate: Actual ROI ÷ target ROI. Above 120%? Scale up automatically.
Derived metrics move your rules beyond simple yes-or-no thresholds.
Multi-Branch Conditions
One rule, multiple outcomes:
Spend > $200 AND ROI < 2 → Pause
Spend > $200 AND ROI between 2–3 → Reduce budget 20%
ROI > 5 AND spend rate < 50% → Increase budget 30%
First matching branch fires. No duplicate actions.
Start Auto-Optimizing in 3 Steps
Step 1: Choose your dimension and targets. Pick what you're monitoring — products, campaigns, creatives, or livestreams. Bind the relevant plans.
Step 2: Set your conditions. Dropdown menus for metrics and thresholds. AND/OR logic. Multiple branches. No code. No technical knowledge required.
Step 3: Pick actions and activate. Pause, increase budget, decrease budget, adjust ROAS — select and go. Rules take effect immediately, executing at your chosen frequency.
Average setup time per rule: 2 minutes. Those 2 minutes buy you 24/7 automated monitoring.
What You Get
- Trigger-to-action latency: typically minutes
- Users report significantly less wasted overnight spend
- A single rule can monitor dozens of campaigns simultaneously
- Derived metrics reduce false triggers during ROI fluctuation periods
Frequently Asked Questions
How is this different from TikTok's built-in automated rules?
TikTok's native automated rules are designed for standard ads (Campaign/Adgroup/Ad hierarchy) and don't support high-frequency monitoring of GMV Max campaigns. They also lack product-level and creative-level independent control. AdRate's GMV Max Auto Rules are purpose-built for e-commerce — four dimensions, derived metrics, and configurable execution frequency (as fast as every 10 minutes on paid plans).
Won't frequent triggers kill campaign performance?
No. The system has execution interval protection — the same rule won't fire on the same target repeatedly within a short window. You can also set your evaluation window to "last N hours" to avoid knee-jerk reactions to short-term fluctuations.
What actions are supported?
Pause campaign, resume campaign, delete campaign, increase budget (fixed amount or percentage), decrease budget, set budget to fixed value, adjust ROAS target. Creative dimension also supports remove/restore creatives. Each branch can have a different action.
What are derived metrics?
Derived metrics are calculated in real time from raw data. For example, "spend rate = amount spent ÷ daily budget" or "ROI achievement = actual ROI ÷ target ROI." They help you make nuanced decisions — not just "is ROI low" but "relative to my target and budget pace, how am I performing right now."
Are there limits on rule count?
No limit on creating rules. The number of active rules, targets per rule, and minimum execution interval depend on your plan. Free tier gives access to core features; paid plans support higher frequency, more concurrent rules, and larger binding scope.