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GMV Max Data. Layer by Layer.

TikTok GMV Max Campaign Management is more than a list. From campaign overview to daily trends, from product-level ROI to per-creative spend breakdown — drill as deep as you need. Edit budgets, ROAS, and status without leaving the page.

Combined listing + report data in one table
Campaign details: configuration + data overview + daily trend charts
Product drill-down: spend, orders, and ROI per product
Creative analysis: spend distribution and performance by creative type
Inline editing for budget, ROAS, and campaign name
Per-campaign status control
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Campaign Management

Manage GMV Max campaign lists, reports, and product-level drill-downs in one view

AdRate GMV Max campaign management and reporting interface

TikTok's Backend Shows 9 Fields for GMV Max

List page data is minimal. TikTok's GMV Max list only shows 9 basic fields — no budget, no ROAS, no spend. You have to click into each campaign for real numbers.

Key data buried behind clicks. The list shows nothing about spend or ROI — you have to click into each campaign individually to find out what's actually happening.

Want to see how a specific product performed in one campaign? Click through layers. Campaign → product → date range, each step requires navigation and loading.

AdRate merges configuration and performance data into one table. Spend, orders, ROAS, ROI — visible right on the list page. Campaign details go further with daily trends, product drill-down, and creative analysis.

Overview to Drill-Down. Step by Step.

Campaign List

After selecting an authorization, ad account, and store, query all GMV Max campaigns. The system automatically merges configuration and performance data into one table — showing budget, spend, ROI and more that TikTok's native list doesn't include.

Data visible directly on the list page
Campaign name, status, budget, ROAS target
Spend, orders, revenue, ROI

Filter by product/live promotion type, by status, or search by keyword.

Campaign Details

Click a campaign for its detail panel:

  • Configuration: Store, promotion type, schedule, promotion days, product scope, affiliate settings — the complete picture
  • Data overview: Spend, orders, revenue, ROI — aggregated summary
  • Daily trend chart: Visualize spend, orders, ROI by date to spot inflection points quickly

Product Drill-Down

Within product promotion campaigns, view performance at the product level:

  • Each product's spend, orders, cost per order, revenue, and ROI
  • Product image, name, and status at a glance
  • Per-product daily trend charts

Quickly identify "where the budget went" and "which product has the best ROI."

Creative Analysis (Breakdown)

View spend distribution and performance by creative type within a campaign:

  • Creative type dimensions (video ads, product cards, etc.)
  • Spend share, order contribution, ROI comparison

Inline Editing

Edit directly in the list view:

  • Budget: Modify daily budget
  • ROAS target: Adjust minimum return on ad spend
  • Campaign name: Rename on the spot

No detail page navigation required. Edit, save, done.

Status Control

Each campaign has an inline toggle to enable or pause directly from the list.

Daily Usage

Morning: Check the overview. Select authorization → pick account and store → query all campaigns → spend and ROI visible at a glance, 30-second performance snapshot.

Found a problem: Drill down. Campaign with abnormal spend → open details → check daily trend → locate the inflection date → product drill-down to find the problematic product.

Quick adjustments. Edit budgets and ROAS inline. Toggle off underperformers. Scale winners.

What You Get

  • Spend, ROI, and key metrics visible directly on the list page — no clicking through each campaign
  • Configuration + performance data merged — data completeness far beyond TikTok's native view
  • Progressive data depth from overview to product level
  • Inline editing + inline status toggle — all actions on one page

Frequently Asked Questions

Why can AdRate show spend and ROI on the list page when TikTok's backend can't?

TikTok's native GMV Max list only shows basic fields (name, status, etc.). AdRate automatically integrates performance data — spend, orders, and ROI — into the same view. This is a product-level enhancement, not something TikTok provides natively.

What does product drill-down show?

Each product's spend, orders, cost per order, revenue, and ROI within that campaign. Plus per-product daily trends.

Can I edit ROAS directly from the list page?

Yes. The list supports inline editing for budget, ROAS target, and campaign name — no need to enter the detail view.

What does creative analysis display?

Spend distribution and performance metrics broken down by creative type (video ads, product cards, etc.), showing which creative formats drive conversions.

What's the difference from "Multi-Store Reports"?

Campaign Management focuses on per-campaign operations and drill-down (editing, status control, product/creative analysis). Multi-Store Reports focuses on cross-store aggregated data and trend analysis. They complement each other: reports for the big picture, management for hands-on action.