Campaign Creation in TikTok's Backend Is Tedious
Product and live promotions have different setup flows. In TikTok's backend, the settings, parameter names, and UI layouts differ between the two. Easy to get confused.
Promotion day settings are buried. During a major sale event, adjusting ROAS strategy means navigating through layers of menus.
Bulk creation? Nope. One campaign at a time, starting from scratch each time.
AdRate handles both product and live promotions in a unified interface. Key parameters on one page. For bulk needs, pair this with Batch Creation to submit dozens at once.
One Page. Every Parameter.
Basic Settings
- Store selection: After choosing authorization and ad account, linked TikTok Shop stores appear automatically
- Promotion type: Product or Live
- Campaign name: Custom naming
- Daily budget: Spending cap per day
- ROAS target: Minimum return on ad spend (VO_MIN_ROAS bid mode)
- Post-creation status: Active by default, or pause to launch later
Product Configuration (Product Promotions Only)
- All products: Promote every listed product in the store
- Specific product groups: Select particular product categories
- Custom products + creatives: Assign specific videos and identities per product
Video creative modes:
- Auto selection — TikTok's algorithm picks the best-performing creatives
- Manual selection — assign specific videos per product
Scheduling & Promotion Days
- Continuous: Start immediately, no end date
- Fixed window: Set start and end times
- Promotion days: Custom date ranges with ROAS bid multipliers and budget increase caps. Supports auto-scheduling (TikTok detects sales events) or manual date selection
Affiliate Content Settings
Optional: enable affiliate posts (creator content) and accelerated testing for new videos.
How to Create
Step 1: Select account and store. Choose authorization → ad account → store.
Step 2: Fill in basic parameters. Campaign name, daily budget, ROAS target, promotion type.
Step 3: Configure products or live settings. For products: choose scope and creative mode. For live: set identity.
Step 4: Set schedule (optionally add promotion days). Choose continuous or fixed window. Add promotion day configs if needed.
Step 5: Submit. Review and submit. Optionally pause after creation for pre-staging.
What You Get
- Product and live promotions created in the same interface
- Promotion days, affiliate settings, and other advanced options right on the creation page
- Pause-after-create for pre-staging campaigns before launch
- Pair with Batch Creation for multi-store, multi-product campaign rollouts
Frequently Asked Questions
What's the difference between GMV Max and standard TikTok ads?
GMV Max is TikTok Shop's dedicated e-commerce ad format. It auto-optimizes bids and creative allocation to maximize GMV (gross merchandise value). You set ROAS and budget; TikTok's algorithm handles the rest. Standard ads require manual audience, placement, and bidding configuration.
What ROAS target should I set?
Depends on your profit margin. If your margin is 40%, you need at least 2.5 ROAS to break even. Start conservatively with new campaigns and adjust after data accumulates. AdRate's Auto Rules can dynamically adjust ROAS based on live performance.
What does "pause after creation" mean?
The campaign is submitted to TikTok but doesn't start spending. Useful for pre-configuring campaigns and launching them at the right moment.
What are promotion days for?
During major sales events (Black Friday, Singles' Day), competition intensifies. Promotion days let you set higher ROAS multipliers and budget increases to maintain visibility during peak periods.
Can I only create one campaign at a time?
This feature handles single campaign creation. For creating dozens of campaigns at once (e.g., one per product), use Batch Creation.